Track 3 – Programming and Design

On June 3, 2011

The programming and design track provides unparalleled exposure to best practices, current trends, and effective strategies behind the the most successful techniques to develop apps.

Location: Room 3 (upstairs)

11:00 am - 12:00 pm: October 26, 2011 - Day 1
Building a 10 Foot UI: Dealing With Platform Diversity
Application and platform developers have a tricky job building applications that work on 8″ tablets, 20″ monitors and 60″ TV’s. Sometimes one UI works for all platforms. Sometimes each requires a different UI. How do you know whether you’ll need one UI or several? At what stage in development do you make that decision? And while we’re at it, what tools are available to make an app work well at 60″? These and other questions will be answered during this session.
1:00 pm - 2:00 pm: October 26, 2011 - Day 1
Optimum Teams and Optional Processes for App Development
Developers have multiple mobile platforms to contend with, forcing them to understand methods for developing on each platform. Which teams are efficient in that process? What processes promote rapid production? Do you need separate teams for different platforms? What are the implications of knowledge-sharing? What does it really mean to have an efficient process for launching mobile apps? And how can you test your apps on hundreds of different devices and 10+ different operating systems? These questions and more will be answered in this session.
2:30 pm - 3:30 pm: October 26, 2011 - Day 1
Decisions, Decisions: Using Usage Metrics to Pick Your Platforms
Developers are faced with an increasing number of platforms, each with their own potential. The choice becomes even more complicated as each platform may offer multiple form factors to include smartphones, tablets and televisions. This session will help you determine your production strategy by highlighting the usage metrics of consumers on the most popular mobile platforms today.
3:45 pm - 4:45 pm: October 26, 2011 - Day 1
State of the Game Apps
Games have been a driving force of the app business since the beginning.  This panel of experts will address the current top trends, discussing the major platforms as well as where things are headed in the distant and not so distant future.  Are HTML5 games the holy grail? How does Android stack up to iOS? What about the iPad vs. other tablets and the iPad verses other iOS devices. By the way, there's always Microsoft Windows Phone and WebOS too, you know.  This session gives you the the expert view from leading game companies themselves.
11:00 am - 11:30 am: October 27, 2011 - Day 2
From the Trenches: Lessons in Creating Social Applications
With the proliferation of smartphones and tablets, people are taking their everyday lives portable, creating their own unique mobile lifestyle. In turn, people are searching for new ways to connect while using their mobile device as a means for creative expression. During this presentation, Jeannie Yang, the vice president of product alchemy at Smule, will discuss Smule's product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.
11:30 am - 12:00 pm: October 27, 2011 - Day 2
Lessons Learned: What Makes an Engaging Entertainment App by Rovi
Compelling content is just one aspect of a successful entertainment application. Learn how developers are using metadata, recommendations, and social features to create highly engaging entertainment apps.
1:00 pm - 2:00 pm: October 27, 2011 - Day 2
Smart Gamification and Social Loyalty for Apps
After the dramatic growth of social games such as FarmVille, the next big step has been to add game mechanics and social mechanics to apps that are not games. Content, badges, points, levels, awards, status and other techniques help transform apps into rewarding, interactive experiences. Learn about tools and techniques for gamifying your apps and increasing revenue and retention from leaders in app development across Facebook, mobile and connected devices.

2:30 pm - 3:30 pm: October 27, 2011 - Day 2
Supporting an API Platform Across Many Devices
This session covers the development and support associated with providing an API platform that can be used across devices from smartphones and tablets to TVs and cars. You don't want your app having communication issues with other apps, and you don't want your users to leave because they can't access your service from their favorite devices, so you need an API. However, one size does not fit all - each class of device has different needs from an API. This session will give you some key "do's" and "dont's" about developing an API to successfully drive your apps and services across the full spectrum of connected devices.
3:45 pm - 4:15 pm: October 27, 2011 - Day 2
Lookin' Good: UI Verification on iOS
Do you ever wish you had an extra set of eyeballs to look over your apps? What if those eyeballs were robots? Yelp engineers built GHUnit to automate UI verification so that our robots tell us when our app's UI is broken. GHUnit has the ability to record the look of a UIView so that the developer is aware of any changes since the last test run. In this presentation you will learn how to use GHUnit to verify your app's UI.
4:15 pm - 4:45 pm: October 27, 2011 - Day 2
It’s a Hard Knock Life
Being an Android developer is not always as glamorous as you would expect. You’re often a second class citizen in the world of mobile development that is dominated by iOS. You have to deal with a multitude of devices and carriers. This talk is an irreverent look at some of the experiences the speakers have had working in the world of mobile and Android.  Sometimes it’s so funny that it hurts.
 
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