Track 1 – Platform Wars

On June 3, 2011

From today’s dominant platforms to tomorrow’s emerging platforms, this track takes you deep into the platforms, what hardware consumers are buying now and what’s coming next. Sessions include exclusive insight from leading market researchers to learned opinions of top venture capital firms. Find out what’s next in mobile and tablets, the rise of Smart TVs and who’s winning with connected cars.

Location: Room 1 (downstairs)

11:00 am - 12:00 pm: October 26, 2011 - Day 1
Latest Market Research and Trends: Mobile, Apps and More
We all know that mobile is not going anywhere – it will end up being larger than the PC and Internet era’s combined – but what are the trends that are driving development today and into the next year. This panel examines some of the most promising emerging trends in platform development and will point developers to where they should focus going forward. Look for insight on mobile, tablets, connected cars, smart TVs and more.
1:00 pm - 2:00 pm: October 26, 2011 - Day 1
Emerging Platforms: View From the Top
Emerging platforms such as IPTV, and connected car platforms are emerging rapidly. Ford Sync already lets users install apps with a vehicle-powered wifi hotspot. This session will explore these emerging platforms and how they impact developers.
2:30 pm - 3:30 pm: October 26, 2011 - Day 1
Smart TV: Learning from Smart Phone Successes
First the phones got Smart, from simple voice devices to multi-purpose, interactive content platforms. Now comes the Smart TV revolution which promises similar financial and content distribution benefits. How will the landscape and expectations of what is possible change when TVs become ‘connected’? What are the approaches different manufacturers have taken; what features are included; and what are the marketplace realities? How many people have smart TVs; how many actually use them; and what opportunities are there for developers?
3:45 pm - 4:45 pm: October 26, 2011 - Day 1
Navigation as a Platform
Voice guided navigation, maps and location-based services have become some of the most popular applications on mobile devices. As this proliferation continues, it becomes imperative that a premium maps and navigation experience is available ubiquitously. TeleNav’s presentation will illustrate how App Developers can leverage new technologies by demonstrating TeleNav’s groundbreaking Navigation SDK and platform. The company will present how they became an industry leader and now allow developers to incorporate their turn-by-turn navigation through the use of integrations, such as HTML5.
11:00 am - 12:00 pm: October 27, 2011 - Day 2
NFC (Near-Field Communications): How Is It Going To Change Mobile
PayPal has announced mobile plans that include newly acquired assets like Milo.com, Where Inc, and Zong. In May Google announced Google Wallet, its new mobile-payment system based on near field communications.  And RIM released its BlackBerry Java SDK v7.0 into beta, which, among other things, allows mobile developers to build NFC applications for the BlackBerry 7 OS.   In other words, people can now use cell phones to shop and buy. In the future individual products on store shelves will have tiny NFC enabled labels with product information, advertising, coupons or offers. Come learn about the new trends and technologies, what it means, and how to develop with it in mind.
1:00 pm - 2:00 pm: October 27, 2011 - Day 2
Vrroom Vrroom: Developing for Connected Cars
BMW, Nissan, Toyota and others have announced connected car platforms. This session will give you the insight as to:  how to develop with the connected car, consumer behavior in connected autos and where these platforms are going. Areas to be covered include opportunities and monetization issues, automotive apps stores and connected car/smartphone integration.
2:30 pm - 3:30 pm: October 27, 2011 - Day 2
A Venture Capital Perspective: True Cost of Building an App and App Company
This one's all about the funding, folks.  As an entrepreneur and developer how much should you budget for developing your app, marketing it, monetizing it, etc?  This number is critical to venture capitalists and your fundraising strategy.  What do VC's look for at each stage of the mobile investment process?  Since apps have been around for a couple years now, it is not all about early stage investing.  This panel of venture capitalists will share what they look for at each investment stage.  Be sure you're company has not only the best chance for raising money but the best opportunity for ultimate success.  The panel will share their insight on user acquisition, engagement, monetization, and more.
3:45 pm - 4:45 pm: October 27, 2011 - Day 2
Tablets: What’s Next?
The tablet market is getting a whole lot more interesting with each passing day.  Come find out where it's heading in this can't miss session that includes a variety of perspectives.
 
Tell friends about ADC, please consider sharing!
Facebook Twitter StumbleUpon

Comments are closed.