Track 2 – Marketing and Revenue

On June 3, 2011

Marketing (aka app discovery) and revenue are critical to any success. This expert track provides powerful insight into how to be successful in the business of apps. Attendees will receive a detailed look at revenue models, the latest marketing techniques, legal issues, and key methods to help you better understand your audience and what they’ll pay for.

Location: Room 2 (downstairs)

11:00 am - 12:00 pm: October 26, 2011 - Day 1
Monetization Revenue Models: Premium, Free or In-App
There used to be two main options for making money with mobile apps: free and ad-supported, or premium. But in-app purchasing gives developers a blended strategy. They can attract users with a free-to-play version of the app, then convince them to add functionality once they’re connected. This panel will cover the pros and cons of various revenue models, including some of the key challenges in implementing the in-app purchase model.
1:00 pm - 2:00 pm: October 26, 2011 - Day 1
HTML5: Value Beyond the Buzz
HTML5 faces several hurdles to broad industry adoption. Among them, lack of pervasive internet connectivity, data caps on wireless plans, and discovery challenges for HTML5 apps. In this session we’ll discuss these challenges to help developers explore the advantages and risks of HTML5 over native apps.
2:30 pm - 3:30 pm: October 26, 2011 - Day 1
The Discovery Dilemma: Themes and Trends
Consumers are overwhelmed with jillions of applications offered by the iTunes App Store and Android Market. Creators are watching their apps disappear in the crowd. How can a company get users’ attention?  Personalization, social media analysis, and semantic search are proving to be some of the best solutions.  This session explores the most effective ways of solving discovery problems, from partnering with brands and advertising to leveraging social and search.
3:45 pm - 4:15 pm: October 26, 2011 - Day 1
How to Keep Your App Free and Increase Downloads:
According to a 2010 study by Harris Interactive, an overwhelming amount of U.S. adults (even affluent ones) have a distinct preference for free apps. Attend this presentation and learn how developers for popular apps like TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store.  
4:15 pm - 4:45 pm: October 26, 2011 - Day 1
Hey – It’s Only Me and My App Here
How to best monetize your own app(s), when using big platforms. Monetization 101 case studies by inneractive and Corona SDK.
11:00 am - 12:00 pm: October 27, 2011 - Day 2
Understanding Your Audience: Giving Users What They Want
More than half of all smartphone owners played games and racked up about 8 hours of play time each month in the second quarter this year, according to a new report from Nielsen. However, did you know that BlackBerry users prefer communication tools to games? How about that Android users don’t like paying for content?  Developers who understand the nuance of each platform can reach the widest possible audience without wasting time on applications that may miss the mark. Find out what users want and discover methods for understanding users better.
1:00 pm - 2:00 pm: October 27, 2011 - Day 2
Navigating the Legal Maze: Issues for App Developers
Before bringing an app to market, entrepreneurs and companies must often clear a number of legal hurdles.  These include defining ownership rights (particularly if freelancers or open source code are used), protecting your IP, and observing the rules of app stores and other distribution points.  This session will guide you through the legal challenges developers typically face.
2:30 pm - 3:30 pm: October 27, 2011 - Day 2
Revenue Opportunities In Building Apps for the Enterprise: Cha Ching
The Enterprise has largely been ignored by the new app development world. That is changing. Find out how you can take advantage of the huge opportunities and real revenue that the enterprise world offers.
3:45 pm - 4:45 pm: October 27, 2011 - Day 2
Getting Attention: Advertising Across Platforms
Advertising on several platforms presents a variety of challenges. In this session, we’ll cover some high level tips on how to build and manage software that lets you scale your advertising approach across your platform.
 
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