Track 4 – Kidscreen’s iKids Summit

This one-day track features digital media execs from some of the biggest brand-owning companies in kids entertainment talking candidly about their 2012 app strategies and partnership needs. Check out Kidscreen’s signature Brand Download sessions for this critical intel that could bring lucrative work into your studio. And then take a deep-dive into the developmental, social and cultural drivers that influence the interactive media habits of kids, from preschool to high school. Presented by Kidscreen.

Location: Room 4 (upstairs)

11:00 am - 12:00 pm: October 26, 2011 - Day 1

Brand Download - MGA Entertainment
Richard Saito, Head of Digital Marketing, will outline MGA’s mobile plans and priorities for 2012 and beyond in this intimate and informative session. LaLaLoopsy, Little Tikes, Bratz —this is a unique opportunity to find out what’s next app-wise for these bestselling toy brands…and to connect with one of the chief decision-makers behind these projects. Join family products company MGA as they talk candidly about their 2012 app strategies and partnership needs. Brand Downloads provide critical intel that could bring lucrative work into your studio. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.

• Richard Saito, Head of Digital Marketing, MGA Entertainment

1:00 pm - 2:00 pm: October 26, 2011 - Day 1

Brand Download - PBS
Listen in as the public broadcaster in control of America’s largest classroom talks about how it plans to educate and entertain the nation’s kids in the mobile space. They’ve got a lot of brands and a lot of app projects lined up—find out how you can get on-board. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.

• Jennifer Wells, Senior Manager, Game and App Publishing, PBS

2:30 pm - 3:30 pm: October 26, 2011 - Day 1

Target Talk: Exploring the Stages of Digital Kid Life
In this relaxed and interactive presentation, the skilled team at Insight Research Group will take you on a deep-dive into the developmental, social and cultural drivers that influence the media habits of kids at ages four, seven and 11.  Fully understanding your user is the first step towards developing great apps for them, so don’t miss this chance to get to know kids better.

• Donna Meir, Chief Innovation Officer, Insight Research Group

3:45 pm - 4:45 pm: October 26, 2011 - Day 1

No Session