Russ Schafer, Senior Director, Yahoo! Connected TV

• Company: Yahoo! Connected TV
• Title: Senior Director
• http://developer.yahoo.com/connectedtv/
• Twitter: @connectedtv

Sessions

• Emerging Platforms: View From the Top (Panelist)
• Smart TV: Learning from Smart Phone Successes (Panelist)

Russ Schafer brings twenty years experience in product and corporate marketing to his role as Senior Director of Global Product Marketing for Yahoo! Connected TV.

Yahoo! Connected TV is the leading platform for Internet-connected TV, and is available across leading TV brands worldwide including Samsung, Sony, Toshiba, VIZIO and LG. More than 6 million consumers have purchased TVs with Yahoo! Connected TV.  Today the Yahoo! Connected TV experience centers around a collection of more than 100 easy-to-use TV Apps, providing deep content specifically designed to complement TV viewing.  TV Apps run the gamut from social networking to music, games, news, weather, finance, shopping, and more than 50,000 movies and TV shows on-demand.

Prior to joining Yahoo!, Russ held positions as Director of Marketing, Director of Technology Management, Director of Business Development and Operations, and Regional Sales Manager for Intel, Sybase, and IBM.  He has marketed a broad range of hardware, software, and Internet products and services to consumers and businesses.
His responsibilities spanned the entire product lifecycle, including research, design, development, branding, pricing, manufacturing, inventory management, distribution and intellectual property.