KEYNOTE: ESPN’s Multi-Screen Strategy — John Kosner, Senior Vice President, Digital And Print Media, ESPN

October 26, 2011 9:30 am - 10:00 am - Room 1 (downstairs)
Track:

Sports is the world’s most valuable content genre and few companies are as well situated or as aggressive in serving sports fans as ESPN.  In fact, serving sports fans is the sole mission of the company.  John Kosner, ESPN’s Digital leader since 2003, will discuss how ESPN creates content for multiple screens, works with advertisers and distributors, and strives to engage, excite and surprise ESPN’s audience. Come learn how one of the worlds largest media brands is connecting with consumers with apps across tablets, phones and mobile devices.

Speakers

• Keynote: John Kosner, Senior Vice President, Digital And Print Media, ESPN