Barnes & Noble will host a NOOK Developer workshop October 27  at the App Dev Conference. The developer community will have the opportunity to meet the Barnes & Noble NOOK Developer for a deep dive into all the technical details of developing and offering applications for the award-winning NOOK Color™ Reader’s Tablet™. The session will cover the compelling business opportunity for developers to offer NOOK Apps™ to an audience of millions of NOOK Color customers, developing applications for the NOOK Color platform, application submission and approval process and NOOK Color APIs. Built on Android, the NOOK eReading platform accelerates developers’ abilities to bring rich, interactive content and applications to market.

“Millions of apps have been purchased by NOOK Color customers since we launched NOOK Apps, and our customers are interested in even more,” said Claudia Romanini, Director of Developer Relations, Barnes & Noble. “Developers attending the workshop can secure their approval as a NOOK App Developer and learn how to quickly monetize their apps in the NOOK Store™ where many third-party developers are generating substantial revenues.”

We’ve added a total of 30 new programmers, designers and executives to the program in recent weeks.  These are the individuals that are making powerful contributions to their teams and are – quite simply – making successful apps happen – from the earliest design concept, to launch, to revenue generation. Recent adds include:

Michael Galpin – Anroid Engineer, Bump Technologies
John Boiles – Mobile Developer, Yelp
John Musser – Founder and CEO, ProgrammableWeb
Matthew Ricchetti – VP, Mobile Product, Kabam
Rob Oshima – Head of Business Development, PlayFirst
Christine Herron – Director, Intel Capital, Intel Corporation
Gaurav Khandelwal – CEO, ChaiONE
Chas Edwards – Head of Publisher Development, Luminate
Martin Tannerfors – Director Marketing, Samsung
Chris Ulm – CEO, Appy Entertainment, Inc.
Zachary Waibel – Founder and CEO, Tricky Software, Inc.
Gabor Vida – President, Teknision
Rodney Gibbs – CEO, Ricochet Labs

View the full list on our speaker page here.

We are pleased to announce a fantastic new addition to the App Dev Conference designed to bring the biggest brand-owning companies in the kids entertainment space together with app developers attending the show.  We have partnered with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals, to produce the Kidscreen iKids Summit taking place Oct 26 in Room 4 at the App Dev Conference.

Brands owners participating in iKids Summit @ ADC have a singular mission while there: seek out developer partners that can help them achieve their app development goals. These companies will talk candidly about their 2012 app strategies and partnership needs in a series of signature Brand Download sessions. This critical intel has the potential to bring lucrative work to app studios attending ADC. This is it, your chance to connect directly with top kids brand owners. Additional details and Brand Download participants will be announced in September.  See the schedule outline here.

Platform Wars: As track titles go it sounds grandiose but then the stakes are high. Last week provided it with Google buying Motorola and HP killing the TouchPad. With all this going on we cannot be more excited for our Platform Wars track, which will discuss today’s dominant app platforms as well as tomorrow’s emerging platforms. You’ll hear from a variety of companies deeply involved in the app platform business, from platforms and developers to analysts and venture capitalists. Participating companies include Google, Pulse News, Nissan, Nielsen, Flurry, BMW, Barnes & Noble, Mashery, Yahoo! Connected TV, Norwest Venture Partners, Intel Capital, and more. Sessions in this track include:
- Latest Market Research and Trends: Mobile, Apps and More
- Emerging Platforms: View From the Top
- Smart TV: Learning from Smart Phone Successes
- Tablets: What’s Next?
- Vrroom Vrroom: Developing for Connected Cars
- NFC (Near-Field Communications): How Is It Going To Change Mobile
- A Venture Capital Perspective: True Cost of Building an App and App Company

Executives helming Walmart’s mobile development strategy: Dion Almaer, VP Mobile Architecture, Walmart.com and Ben Galbraith, Vice-President, Mobile Engineering, Walmart Global Ecommerce will deliver the day two keynote address at the App Developers Conference and Hackathon – taking place October 26-27, 2011 in Santa Clara, CA.  App Developers Conference addresses key components of App development, discovery and revenue. The duo headed Developer Tools at Mozilla, ran Developer Relations at Palm and are now powering Walmart’s mobile engineering efforts after being acquired along with their start-up team in early 2011. Their keynote will address Web vs. Apps

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In the mad mad mad world of apps it’s good to have a few friends who are venture capitalists, not only as a source of funding but as an expert as well.  A great VC will have a certain level of experience in the marketplace and will be able to bring that to the table. From app dev budgets to marketing and monetizing, VCs can provide app companies insights into “what has come before and what to expect going forward” – from early stage to rapid growth. Join Robert Abbott, General Partner, Norwest Venture Partners, Christine Herron, Director, Intel Capital, Intel Corporation and Jay Jamison, Venture Partner, BlueRun Ventures  as they share what they look for at each investment stage and more.  A Venture Capital Perspective: True Cost of Building an App and App Company takes place October 27, 2011 from 2:30 pm – 3:30 pm.

Registration opens next week and we are pleased to share fantastic cast who are participating at this year’s App Developers Conference.  This list currently features both speakers and advisors.  Be sure you check out the schedule here.  More to come so stay tuned.

Confirmed participants include:

• Sam Abadir – CTO, appMobi
• Michael Agustin – Co-Founder & Chief Product Officer, GameSalad, Inc.
• Lee J. Andron – Director of Platform Usability, Velti
• Scott Blanksteen – CEO, AppStoreHQ
• Adam Boyden – President, Conduit
• Adam Broitman – Partner and Ringleader, Circ.us
• Yuanzhe (Michael) Cai – VP, Games and Technology, Interpret LLC
• Kevin Carson – Music Supervisor/Digital Consultant, Former VP, EMI Music
  Licensing
• Tim Chang – Partner, Norwest Venture Partners
• Charlie Collins – Director of Technology, MOVL
• Chris Cunningham – Co-Founder and CEO, appssavvy
• Chris Dury – COO, GetJar
• David Frerichs – Strategic Consultant, Pioneer Corporation
• David Gill – VP, Mobile Media and Marketing , The Nielsen Company
• Ankit Gupta – Co-Founder , Pulse News
• Jamie Hall – Co-Founder & CTO, MocoSpace
• Ben Keighran – CEO and Co-Founder, Chomp
• Shehryar Khan – Founder and CEO, Übermind
• Douglas Landaeta – Technology and Telematics Business Director, Product and
  Program Manager, Nissan USA
• Chris Martin – VP of Engineering, Pandora Media, Inc.
• Josh Martin – Senior Analyst, Strategy Analytics
• Joe Monastiero – VP, co-founder, appMobi
• Alexander Muse – CEO and Co-Founder, ShopSavvy, Inc
• Paul Nowosad – VP Content Acquisition and Biz Dev., TransGaming Inc.
• Ouriel Ohayon – Co-Founder, Appsfire
• Keith O’Neill – CEO, L4Mobile
• Rob Passaro – Senior Engineering Product Manager, BMW Group Technology
  Office
• Scott Prather – Director, Strategic Partnerships, OpenFeint, Inc.
• Richard Pulliam – Head of Segment Management, Open API Platform,
  Alcatel-Lucent
• Stephanie Reimann – Sr. Product Manager Dev. Ecosystem, Microsoft Windows
  Phone
• Eros Resmini – SVP Marketing and Developer Relations, OpenFeint
• Estuardo Robles – AppsGeyser
• Mike Rowehl – Managing Partner, Churn Labs
• Vasily Salomatov – Co-Founder, AppsGeyser
• Russ Schafer – Senior Director, Yahoo! Connected TV
• Arjun Sethi – CEO, Lolapps, Inc.
• Delyn Simons – Director, Developer Relations, Mashery
• Karim Varela – Virtual Machine Support Lead, AT&T Developer Support
• Gabor Vida – President, Teknision
• Mark Wallace – Entrepreneur
• Anthony Watkins – Director of Partner Inegration, Flurry, Inc.
• Rebecca Weeks – VP, Business Development, RadiumOne, Inc.
• Rob Woodbridge – Founder, UNTETHER.tv
• Jeannie Yang – VP of Product Alchemy, Smule

No sooner than we post word about the advisory board (below) and we already have two new members to crow about:  Rob Passaro, Senior Engineering Product Manager, BMW Technology USA and Anthony Watkins, Director of Partner Integration, Flurry, Inc. Both men will be sharing their extremely valuable time to help shape ADC.  Exciting stuff.  More to come.

We are pleased to have 18 industry leaders join the App Developers Conference advisory board.  These individuals are providing deep insight and assisting in shaping the conference, content programming and focus.  We are working with them to create ADC conference content which provides attendees with strategies, information and ideas necessary to succeed in today’s app development world.

Scott Blanksteen, CEO, AppStoreHQ
Kevin Carson, Vice President, EMI Music Licensing
Yuanzhe (Michael) Cai, VP, Games and Technology, Interpret LLC
Tim Chang, Partner, Norwest Venture Partners
Charlie Collins, Director of Technology, MOVL
Josh Martin, Senior Analyst, Strategy Analytics
Joe Monastiero, VP, co-founder, appMobi
Alexander Muse, CEO and Co-Founder, ShopSavvy, Inc
Paul Nowosad, VP Content Acquisition and Biz Dev., TransGaming Inc.
Keith O’Neill, CEO, L4Mobile
Scott Prather, Director, Strategic Partnerships, OpenFeint, Inc.
Stephanie Reimann, Sr. Product Manager Developer Ecosystem, Microsoft Windows Phone
Estuardo Robles, AppsGeyser
Mike Rowehl, Managing Partner, Churn Labs
Delyn Simons, Director, Developer Relations, Mashery
Karim Varela, Virtual Machine Support Lead, AT&T Developer Support
Mark Wallace, Entrepreneur
Rebecca Weeks Watson, VP, Business Development, RadiumOne, Inc.