App Conference - Oct. 26-27, 2011 - Santa Clara

Video: Lessons in Creating Social Applications (in the Trenches with Smule)

Team Engage — Fri, 02 Dec 2011 16:40:02 +0000

In this presentation, Jeannie Yang – VP of Product Alchemy, Smule at Smule, discusses Smule’s product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.

Keynote Video: Dion Almaer, VP Mobile Architecture at Walmart.com Discusses Web vs. Apps

Team Engage — Mon, 28 Nov 2011 23:43:55 +0000

Dion Almaer, VP Mobile Architecture, Walmart.com discusses Web vs. Apps in his App Conference keynote.

Video: Exploring the Stages of Digital Kid Life (with Insight Research Group)

Team Engage — Mon, 28 Nov 2011 15:46:01 +0000

In this video, Donna Friedman Meir, Chief Innovation Officer at Insight Research Group, takes you on a deep-dive into the developmental, social and cultural drivers that influence the media habits of kids at ages four, seven and 11.

Thanks again to MarakanaTechTV for the recording and production.

Video: PBS Talks Mobile Game Design for Kids at the App Conference

Team Engage — Tue, 22 Nov 2011 16:39:21 +0000

Jennifer Wells – Senior Manager, Game and App Publishing, PBS talks about how PBS plans to educate and entertain the nation’s kids in the mobile space at our App Conference held last month in Santa Clara. Jennifer covers how PBS approaches mobile game design for kids, where they’re at in the digital space now, and how the plan on continuing to innovate. This session was a part of the Kidscreen’s iKids Summit @ App Conference. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.

Video: Michael Cai, VP, Games and Technology, Interpret LLC Discusses Mobile Gaming

Team Engage — Mon, 21 Nov 2011 22:33:46 +0000

In this video, Yuanzhe (Michael) Cai – VP, Games and Technology, Interpret LLC is going to present a few data points on the state of mobile gaming. Yuanzhe’s presentation will compare mobile platforms for gaming, iPhone vs Android gamers, and the growth of the iPad in mobile gaming. App Conference and Hackathon, took place October 26-27, 2011 in Santa Clara, CA. It addressed key components of app development, marketing and revenue on mobile devices and tablets.

Video: David Gill, VP of Mobile Media & Marketing at The Nielsen Company: How Mobile Devices are Defining How Consumers Shop and Buy

Team Engage — Tue, 15 Nov 2011 23:34:17 +0000

In this video from App Developers Conference, David Gill – VP, Mobile Media and Marketing , The Nielsen Company is going to give you some insight into how mobile devices are defining how consumers shop and buy.

David’s talk will encompass three main topics:
- Background Conditions
- Mobile and the purchase funnel
- Contributing trends – Apps, QR Codes, DoD

Video: Latest Market Research and Trends: Josh Martin, Director, Apps Research, Strategy Analytics

Team Engage — Tue, 15 Nov 2011 20:21:53 +0000

In this 11 minute presentation from our App Developers Conference, Josh Martin – Director – Apps Research, Strategy Analytics, presents data on the explosive growth of mobile apps.

Video: Yannis Dosios, VP of Flurry Network Discusses Trends and Market Research

Team Engage — Thu, 10 Nov 2011 19:09:51 +0000

In this presentation, Yannis Dosios, VP of Flurry Network at Flurry, Inc is going to give you some insight into the latest trends and market research in the mobile arena.

His presentation will focus around three main topics:
- Mobile devices have become smarter and more pervasive
- Explosion of mobile app content
- Promising monetization capabilities

Video: Chris Martin App Conference Keynote: The Pandora App Universe: 400 Consumer Products, How We Got Here, How We’ll Grow

Team Engage — Wed, 09 Nov 2011 22:52:54 +0000

Below find the App Conference keynote from Chris Martin, VP of Engineering at Pandora. Chris provided insight into how the company has successfully implemented technical integrations into more than 400 consumer products. We will post additional show videos here as they are finalized.

Thanks to MarakanaTechTV for the recording and production.

App Dev Hackathon Winners Announced

Team Engage — Thu, 03 Nov 2011 15:22:00 +0000

We are pleased to announce the winners of the of the App Dev Hackathon in Santa Clara which took place on Oct 27th. Congratulations to the winners and everyone who participated. The App Dev Hackathon is for developers working on mobile apps. Developers learned new skills, built mobile apps, competed for prizes and met people. Not your traditional hack, AppDev Hackathon featured hands on training classes on the latest technologies and trends that can help developers build better apps. View the winners here.