About

App Developers Conference (ADC) and Hackathon
October 26-27, 2011 in Santa Clara, CA.
http://AppDevConf.com/

App Developers Conference (ADC) and Hackathon, taking place October 26-27, 2011 in Santa Clara, CA., addresses key components of app development, marketing and revenue on mobile devices and tablets. With an emphasis on cross platform development and revenue strategies, ADC provides key insight for both developers and business professionals.

Attendees will hear from more than 100 expert speakers in 6 conference tracks, including executives and developers from ESPN, Walmart, Pandora, Smule, Samsung, AT&T, Churn Labs, Netflix, Nissan, Barnes & Noble, Nielson, BMW, Pulse, Microsoft, OpenFeint, Qualcomm, Intel Capital and dozens of other companies involved in creating profitable, innovative apps. Online registration ends Oct. 21st. View complete show details at http://AppDevConf.com/

Conference Keynotes:

ESPN’s Multi-Screen Strategy
John Kosner, Senior Vice President, Digital And Print Media, ESPN
The Pandora App Universe, How We Got Here, How We’ll Grow
Chris Martin, VP of Engineering, Pandora Media, Inc.
Walmart’s Web vs. Apps Strategy
Dion Almaer, VP Mobile Architecture, Walmart.com, and
Ben Galbraith, Vice-President, Mobile Engineering, Walmart Global Ecommerce

Conference Tracks:

Platform Wars
Hardware insights from leading companies, market researchers and top venture capital firms. Plus a look at connected TVs and cars.

Marketing and Revenue
A detailed look at revenue models, marketing techniques, legal issues, and key methods to help you better understand your audience.

Programming and Design
Best practices behind the the most successful develop techniques in UI, Optimum Teams, Metrics, Games, APIs and more.

NOOK Apps Workshop
The technical details for developing applications for NOOK Color and development process from app creation to the app submission.

Kidscreen’s iKids Summit
Hear from the biggest brand-owning companies in kids entertainment talk about their 2012 app strategies and partnership needs.

NAVBuilder Inside Workshop
NAVBuilder Inside provides the simplest and fastest way to add Location-Based Services to your apps for free.

Hackathon Details

App Dev Hackathon and Bootcamp takes place October 27, 2011, 9 am – 8 pm at the Santa Clara Convention Center. The event is for developers working on mobile apps. Developers will learn new skills, build mobile apps, compete for prizes, meet people and find teammates for new or current projects. Not your traditional hack, AppDev Hackathon features hands on training classes on the latest technologies and trends that can help developers build better apps.  Registration for the Hackathon is free, but a limited number of seats remain.

 About Engage Digital

App Developers Conference is produced by Engage Digital, a leading provider of specialized trade events and media.  Engage has successfully produced dozens of conferences and trade shows, including Engage! Conference and Expo, iPad Summit, Digital Law Conference, 3D Training Learning and Collaboration (3DTLC), Virtual Goods Conference, Virtual Worlds Conference and Expo, Austin Game Conference (now GDC Online) and many more.