Videos will be posted below as they are finalized. Speaker presentations are here.
App Conference and Hackathon, took place October 26-27, 2011 in Santa Clara, CA. It addressed key components of app development, marketing and revenue on mobile devices and tablets. With an emphasis on cross platform development and revenue strategies, the show provides key insight for both developers and business professionals.
Attendees heard from more than 100 expert speakers in 6 conference tracks, including executives and developers from ESPN, Walmart, Pandora, Smule, Samsung, AT&T, Churn Labs, Netflix, Nissan, Barnes & Noble, Nielson, BMW, Pulse, Microsoft, OpenFeint, Qualcomm, Intel Capital and dozens of other companies involved in creating profitable, innovative apps.
Show highlights included:
- Best methods for marketing and revenue.
- Platform Wars: trends and what’s next.
- Keynote: ESPN’s multi-screen device strategy.
- Keynote: Walmart’s mobile app development strategy.
- Keynote: How Pandora took its app to over 200 platforms.
- Case studies from top app developers.
- Latest analysis and insight from market researchers and investors.
- Programming and design strategies from visionary developers.
In this presentation, Jeannie Yang – VP of Product Alchemy, Smule at Smule, discusses Smule’s product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.
Dion Almaer, VP Mobile Architecture, Walmart.com discusses Web vs. Apps in his App Conference keynote.
In this video, Donna Friedman Meir, Chief Innovation Officer at Insight Research Group, takes you on a deep-dive into the developmental, social and cultural drivers that influence the media habits of kids at ages four, seven and 11.
Thanks again to MarakanaTechTV for the recording and production.
Jennifer Wells – Senior Manager, Game and App Publishing, PBS talks about how PBS plans to educate and entertain the nation’s kids in the mobile space at our App Conference held last month in Santa Clara. Jennifer covers how PBS approaches mobile game design for kids, where they’re at in the digital space now, and how the plan on continuing to innovate. This session was a part of the Kidscreen’s iKids Summit @ App Conference. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.
In this video, Yuanzhe (Michael) Cai – VP, Games and Technology, Interpret LLC is going to present a few data points on the state of mobile gaming. Yuanzhe’s presentation will compare mobile platforms for gaming, iPhone vs Android gamers, and the growth of the iPad in mobile gaming. App Conference and Hackathon, took place October 26-27, 2011 in Santa Clara, CA. It addressed key components of app development, marketing and revenue on mobile devices and tablets.
In this video from App Developers Conference, David Gill – VP, Mobile Media and Marketing , The Nielsen Company is going to give you some insight into how mobile devices are defining how consumers shop and buy.
David’s talk will encompass three main topics:
- Background Conditions
- Mobile and the purchase funnel
- Contributing trends – Apps, QR Codes, DoD
In this 11 minute presentation from our App Developers Conference, Josh Martin – Director – Apps Research, Strategy Analytics, presents data on the explosive growth of mobile apps.
In this presentation, Yannis Dosios, VP of Flurry Network at Flurry, Inc is going to give you some insight into the latest trends and market research in the mobile arena.
His presentation will focus around three main topics:
- Mobile devices have become smarter and more pervasive
- Explosion of mobile app content
- Promising monetization capabilities
Below find the App Conference keynote from Chris Martin, VP of Engineering at Pandora. Chris provided insight into how the company has successfully implemented technical integrations into more than 400 consumer products. We will post additional show videos here as they are finalized.
Thanks to MarakanaTechTV for the recording and production.
We are pleased to announce the winners of the of the App Dev Hackathon in Santa Clara which took place on Oct 27th. Congratulations to the winners and everyone who participated. The App Dev Hackathon is for developers working on mobile apps. Developers learned new skills, built mobile apps, competed for prizes and met people. Not your traditional hack, AppDev Hackathon featured hands on training classes on the latest technologies and trends that can help developers build better apps. View the winners here.
That’s a wrap, folks. Thanks to everyone who participated in last week’s App Conference, especially our advisors, speakers, media partners and sponsors. We are working with speakers to post presentations. Not everyone will want their presentations posted of course but we will bring you what we can. Also, we have video from some of the sessions that is currently being edited and will be posted online next week.
In short, please track this space, our Twitter account, Facebook page and LinkedIn page for details when we have them.
If you have show feedback please send it to us directly at appconferencefeedback @ engagedigital.com. We would love to hear from attendees: the good, bad and ugly, so that we might put that advice to use for our next show.
Well this is it! App Conference and Hackathon is next week. Registration ends this Friday. Given that the show is right around the corner we figured it was time for a quick update. We now have 100 speakers confirmed for 6 tracks. True to our mission to bring together developers and business professionals, we’ve added great technologists as well as insightful business leaders to the program. Recent speakers include:
Cathy Edwards – Co-Founder and CTO, Chomp, Inc.
Robert Abbott – General Partner, Norwest Venture Partners
whurley – GM, Chaotic Moon Labs
Donna Meir – Chief Innovation Officer, Insight Research Group
Anthony Ha – Staff Writer, Adweek
Wade Roush – Chief Correspondent and San Francisco Editor, Xconomy
Richard Saito – Head of Digital Marketing, MGA Entertainment
Raj Singh – Founder, Fifo
Rob Oshima – Head of Business Development, PlayFirst
Ted Patrick – Chief Evangelist – NOOK Apps, Barnes & Noble.com
Ken Tabor – Team Lead Mobile User Interface Developer, Sabre Holdings
Jonathan Simon – Senior Engineer , alltrails.com
With 500 people registered for the conference and an additional 400 registered for the Hackathon on Thursday, Oct. 27th, App Conference provides amazing content and networking between knowledge experts throughout the app ecosystem.
Still debating whether to attend the App Conference? Apple released these stats on Tuesday with the launch of the iPhone 4S:
- 1 billion apps are downloaded on the Apple app store every month.
- 18 billion apps have been download in the past three years.
- Apple has paid $3 billion to its app partners.
- Apple has sold more than 250 million iOS devices
- There are 500,000 apps in the app store. 140,000 of them are iPad apps.
Oh, and iPhone has 5% of the worldwide mobile phone market. View the iPhone 4S launch video here. Online registration for the show ends Oct. 21st.
With just 3 weeks until the show, more than 700 individuals representing more than 400 companies have registered to participate in the App Conference and Hackathon. Companies span the gambit, from leading startups to top Fortune 500 firms. Perhaps what’s most interesting is the diversity of participants from CEO’s and VP level executives to software engineers and programmers. The hackathon and the Programming and Design track serve the needs of developers and engineers (not to mention the NOOK Apps Workshop as well as the NAVBuilder Inside workshop). The Marketing and Revenue track, Platform Wars track and Kidscreen’s iKids Summit serve the needs of business professionals. If you haven’t yet booked your registration you can still do so and save $100 off the onsite price.
Just a quick reminder that the official hotel for the App Conference is the Hilton Santa Clara, directly across the street from the Santa Clara Convention Center. A block of rooms have been reserved for October 23, 2011 – October 29, 2011. The special room rate of $199 will be available until October 4th or until the group block is sold-out, whichever comes first. Booking a reservation from the Hilton site is simple. To begin the process visit this link and click on “Book a Room”. Should you decide to call the hotel (ph: 408-562-6795) the Group Name is App Developers Conference and the Group Code is ADC.
Volunteer Coordinator for App Dev Conference is accepting applications for a limited number of hard-working, knowledgeable, enthusiastic people who are interested in serving as members of the support team. The show takes place October 25-26. Volunteers gain full access to the conference including lunch and networking events when they are not working. The Volunteer Coordinator will work with volunteers to insure a percentage of their time is left open to attend portions of the conference. If you are interested in participating in the most exciting App Conference conference yet, please read and complete the application here. The show is 30 days away, so make your move now as there is only a limited number of volunteer slots available.
Now you can learn critical app development and business strategies while networking with top industry participants – for less. Earlybird Registration Rate for the App Conference as been extended to Friday, Sept. 23 @ 11:55pm. Take advantage of the extra $100 savings by registering now.
Earlybird registration expires this Wednesday, September 21st. Register by Wednesday and the All Access pass is only $595 ($200 less than the onsite price). The full two day pass includes all conferences sessions, expo, hackathon, lunch both days and networking.
Interested in pre App Conference and Hackathon networking?
- Join our App Dev Conf LinkedIn Group
- Join our Facebook event page.
- Discuss the show on twitter hashtag #appdevconf
App Dev Conference just got a little more competitive! We are pleased to announce that ESPN’s John Kosner, Senior Vice President, Digital And Print Media will deliver a keynote address at ADC. He will discuss ESPN’s Multi-Screen Strategy. Attendees will hear how one of the worlds largest media brands is connecting with consumers with apps across tablets, phones and mobile devices in a true multi-screen digital strategy. This effort is no small task. In addition to creating content for multiple screens and John and his team works with advertisers and distributors, all the while striving to engage, excite and surprise ESPN’s audience.
Kosner leads all of ESPN’s Digital and Print Media operations, including ESPN.com, the world’s leading online sports service; ESPN3.com, ESPN’s live multi-screen sports network; all content development for Mobile, Local, Fantasy, Gaming, and other emerging digital media; ESPN The Magazine, ESPN High School and espnW. Kosner has overseen ESPN.com since 2003. Read more about John here. He will speak at 9:30am on Wednesday, October 26th. Don’t forget Earlybird registration ends next week, on Wednesday, September 21st. Register now and save $200 off the onsite registration rate.
Tech Career Expo @ SXSW
Digital Kids
Participating Companies
Hack Reg and Info
Workshops
Also happening at the show: Two App Conf workshops:
Deep dive into all the technical details for developing apps for NOOK Color.
The simplest and fastest way to add Location-Based Services to your apps for free.ADC Logo
Keynotes
Featured Speakers
